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Salesforce Journal Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Ed Featherston, Maureen O'Gara

Related Topics: CEOs in Technology, Cloud Computing, Cloudonomics Journal, Salesforce.com Journal

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New Force.com VAR Program Gives Resellers a Path to Success in the Cloud

VARs can build a profitable business and develop expertise in custom application development in the cloud on Force.com

SAN FRANCISCO, Aug. 26 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced the new Force.com value-added reseller (VAR) program. The new program enables VARs to resell Force.com, the industry-leading cloud computing platform for custom application development. The first cloud program of its kind, the Force.com VAR program will help resellers build a business developing and delivering custom applications in the cloud for their clients. The program is free to join, and gives partners the opportunity to create recurring revenue as well as manage contract renewals. Initial partners that have joined the program include American Data Company, Appiphony, Aptaria, Centerstance, Echo Lane, EDL Consulting, ForceBrain.com, Lexnet Consulting Group, MK Partners, Red Sky Solutions, Reside, Silvertree Systems, Stone Cobra, and Sundog.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

"With their depth of customer expertise, resellers bring tremendous value to cloud computing," said Marc Benioff, chairman and CEO, salesforce.com. "The new Force.com VAR program gives resellers a clear path to success in cloud computing for the first time."

The Force.com VAR Program: A Path to Business Success in the Cloud

Given the VARs' traditional role as trusted advisors to companies of all sizes, adding custom app development on Force.com to their service offerings will help accelerate the adoption of cloud computing worldwide. The Force.com VAR program offers reseller access to a rich set of technical tools, training, and go-to-market resources to develop cloud computing expertise and drive business success. The Force.com VAR program includes:

  • A sales resource center for VARs, which provides access to a Force.com sales kit, industry insights, and other exclusive sales tools such as demo orgs and customer references
  • A consultant resource center, which provides a robust set of implementation resources, including best practices, community discussion boards, and design guidance and templates
  • Technical training and a comprehensive Force.com certification program, including role-based online courses
  • No program fees, and VARs generate recurring revenue on the initial contract as well as renewals
  • VARs can resell the Force.com cloud computing platform, as well as additional services such as mobile capabilities, storage, sites, and development sandboxes
  • Salesforce.com will provide the first line of support for the Force.com platform, while VARs are responsible for supporting their customizations and applications
  • Entry-level Force.com pricing for VARs begins at $7.50 per user per month

To sign up for the Force.com VAR program, please visit: http://www.salesforce.com/resellers.

Force.com - the Industry's Leading Enterprise Cloud Computing Platform:

  • Force.com is salesforce.com's enterprise cloud computing platform
  • Force.com provides everything companies need to quickly build and deliver business applications in the cloud, including the database, unlimited real-time customization, powerful analytics, real-time workflow and approvals, programmable cloud logic, integration, real-time mobile deployment, programmable user interface and Web site capabilities
  • Customers and partners have built more than 120,000 custom applications on Force.com to run their businesses, including, supply chain management, compliance tracking, brand management, accounts receivable, claims processing, time-off applications and much more
  • Force.com enables companies to build and deliver applications 5 times faster, at about 1/2 the cost of traditional client/server software platforms
  • Here's a video on how to get started building apps on Force.com: http://www.youtube.com/user/sfdcMktg#play/uploads/24/QkRbzd3vxHU

Comments on the News:

"The Force.com platform provides a fast and compelling way to develop and deploy custom business applications," said Steve Warshawsky, Director, Perficient. "And with the new Force.com VAR program, there has never been a better time for channel partners to get started delivering apps - and business value - in the cloud for their clients."

"Building apps on the Force.com cloud platform is faster and more cost-effective than on premise alternatives," said Bill Loumpouridis, CEO, EDL Consulting. "The new Force.com VAR program will provide more choices for our customers in how they realize the benefits of application development and delivery in the cloud."

"The Force.com VAR program gives us a clear path to delivering custom application development projects in the cloud for our clients," said Josh Holtzman, CEO, American Data Company. "Delivering the best practices, training and certification and sales engagement in one program will help us extend the benefits of enterprise cloud computing to our clients."

"We've delivered over 1,000 successful Salesforce CRM projects for our clients both in the Sales and Service Cloud, and built custom solutions leveraging the Custom Cloud," said Alana Kaselitz, Principal Founder, Echo Lane. "The Force.com VAR program now delivers everything we need to further grow our custom application development business on Force.com."

"The Force.com VAR program provides a complete package for building a business in the cloud," said Adam Caplan, CEO, Model Metrics.

"Salesforce.com is providing resellers a path forward for custom application development projects in the cloud," said analyst Mike West, vice president, Saugatuck Technology. "Now moving beyond Salesforce CRM customization and integration, the Force.com VAR program will interest CIOs and IT departments that are moving their business processes and IT backlogs into the cloud."

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/crm/, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force.com platform (http://www.salesforce.com/platform/) enables customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com's (http://salesforce.com) real-time, multi-tenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of July 31, 2009, salesforce.com manages customer information for approximately 63,200 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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