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Indiana University - Purdue University Fort Wayne Selects NeuLion as Official Athletics Ticketing Partner

The Power of the One-Fan-Profile Provides the Ultimate Fan-Friendly Ticketing Solution

PLAINVIEW, NY and FORT WAYNE, IN -- (Marketwire) -- 03/09/12 -- NeuLion, Inc. (TSX: NLN), the primary provider of ticketing and donor management applications for college athletics, today announced a new multi-year partnership with Indiana University - Purdue University Fort Wayne (IPFW) to provide a campus-wide ticketing platform. The One Fan Profile, NeuLion's fully integrated database, will be used to drive ticket sales, manage fundraising activities, power CRM, and administer student ticketing.

This new partnership will give Mastodon fans and students an enhanced user-friendly experience to purchase tickets, make donations and manage their accounts with a unique single login, online destination. Additionally, for IPFW staff, the One Fan Profile provides an unprecedented amount of detailed customer data from a browser-based application in a central database. This allows IPFW to provide high-quality customer service, target offers based on past purchases, reward buying loyalty and create custom email campaigns.

"NeuLion's technology goes far beyond selling tickets and raising money; it enables us to better understand the needs and desires of our entire community. NeuLion provides the unique ability to power our campus's prerequisite to be all things ticketing, with the demands of Athletics revenue generation, AND student ticketing validation requirements. Armed with better information and leading edge technology we will be able to target programs, events, and campaigns we know will interest our consumers and our students. This will facilitate our aim to achieve the high goals we expect at a successful Division I institution," says Patrick Neal, Director of Ticketing and Promotions.

IPFW chose NeuLion as their ticketing partner because of the strength of its services in helping to bring the college athletic experience to life for millions of fans around the country. Nearly 175 colleges, universities and conferences now rely on NeuLion's unrivaled suite of digital services to enhance their athletic programs and ultimately generate new revenue.

"NeuLion is excited about the opportunity to partner with IPFW," says Chris Wagner, Executive Vice President. "It is great to see another Summit League school join our partner ranks as we allow them to take their athletic ticketing to the next level."

NeuLion's platform is backed by leading, proprietary technology that offers the richest experience, making its ticketing solution fast, efficient and easy to use for athletic fans and staff.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

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